Facebook Tracker


Select categories below to filter news stories:

Yokohama's Fall National Rebate Kicks Off

Posted on: Monday, Oct 01st, 2018
From now through October 31, consumers can get a Yokohama Visa® Prepaid card valued up to $100 after purchasing a set of four select Yokohama tires, including the new, all-season AVID Ascend GT™.
Read More


Posted on: Monday, Apr 23rd, 2018
Winners will be selected from online entries and soccer club participation.
Read More

Yokohama Names Jeff Barna as COO

Posted on: Wednesday, Feb 15th, 2017
Yokohama announced that Jeff Barna has joined the company as Chief Operating Officer. Barna reports to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committe
Read More

Yokohama Announces Partnership with US Youth Soccer

Posted on: Tuesday, Jan 31st, 2017
Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at US Youth Soccer Workshop and NSCAA in Los Angeles.
Read More

Take a ‘Summer Joyride’ with Yokohama Tire Corporation

Posted on: Tuesday, Jun 02nd, 2015
SANTA ANA, CA. – (June 1, 2015) – Yokohama Tire Corporation (YTC) is helping consumers hit the road with its latest national rebate promotion, “Summer Joyride.” Consumers will receive a $60 Visa® prepaid card after purchasing a set of four select Yokohama
Read More

Yokohama Tire Corporation Wins An ADDY® Award

Posted on: Monday, May 18th, 2015

SANTA ANA, CA (May 15, 2015) – The Yokohama Tire Corporation (YTC) television advertising campaign, “I Am Yokohama,” won a bronze, local-level ADDY® Award in the products category from the American Advertising Federation (AAF) of Orange County.

Read More

Yokohama Tire Brings Back ‘Spring Getaway’ Promotion

Posted on: Wednesday, Apr 01st, 2015
SANTA ANA, CA (April 1, 2015) – As spring rolls in, so does Yokohama Tire Corporation’s (YTC) second year of its national mail-in rebate promotion: Spring Getaway. Through April 30, consumers will receive a $60 Visa® prepaid card after purchasing a set of
Read More

Yokohama Tire Corporation Unveils YokohamaTruck.com

Posted on: Thursday, Mar 26th, 2015
SANTA ANA, CA (March 26, 2015) – Looking to help fleet owners get the strongest return on their tire investment and boost their bottom lines, Yokohama Tire Corporation (YTC) is launching a new, dedicated commercial tire website, YokohamaTruck.com. The si
Read More

Stacked Race Week for Yokohama Tire Corporation Motorsports

Posted on: Wednesday, Mar 12th, 2014
FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring I
Read More

Yokohama Tire Mexico Names Humberto Gomez Director General

Posted on: Monday, Nov 11th, 2013
FULLERTON, CA. – (Nov. 5, 2013) –Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corporation (YTC), today announced the hiring of Humberto Gomez as its new director general responsible for the day-to-day operations of the company based in Quere
Read More

Yokohama Rubber to Build Truck/Bus Tire Plant in the U.S..

Posted on: Friday, Apr 26th, 2013
Tokyo – The Yokohama Rubber Co., Ltd., announced today that it would construct a new plant to manufacture truck/bus (TB) tires in the United States. With a capital investment of 300 million US dollars, the Japanese tire maker plans to build the new plant
Read More

Yokohama Tire Wins HDRA Season Opener

Posted on: Monday, Jan 14th, 2013
Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in J
Read More